Goal: Create a breakthrough in-store program for Walmart shoppers to experience the brand and learn about more usage occasions for the grilling season.
Overview: “Dip Into Summer” – Promote Sabra as the summer go-to dip and enter to win a new grill for the summer. Program was promoted via in-store signage, demos, sweeps, and influencer content.
Results: 9.1% sustained lift following program execution, 18.6MM social media impressions, 12,300 social media engagements, +110K content entries into consumer sweeps and 10K total sweeps entries
Client: Green Giant
Goal: Generate awareness and trial of new product innovations within the frozen vegetable set at Walmart..
Overview: Launched Green Giant at Walmart using a variety of Walmart specific tactics to engage shoppers, both in-store and out-of- store, to drive trial and transactions. Included such tactics as: digital rebates, social influencers, digital media, a VUDU movie program, on-packs, and print ads.
Results: Green Giant’s MMA results ranked this program as one of the brand’s most effective programs on record, delivering an average MROI of $0.59 across all tactics. The program delivered a total of 40MM impressions (30% increase over forecast) and 388K brand engagements (20% increase).
Client: Greek Gods Seriously Indulgent Yogurt
Goal: Support the limited distribution launch of a new yogurt line from Greek Gods at 900 Walmart stores, by educating consumers on the differentiation and benefits of the product..
Overview: Executed a Walmart-specific marketing plan, leveraging highly efficient in-store and out-of-store tactics to drive awareness, incentivize trial and encourage repeat purchase. The campaign delivered massive brand awareness and exciting consumer offers. One aspect was an innovative tool that FUEL created to generate 96 authentic product reviews on Walmart.com and gain quantitative consumer data for the client.
Results: The campaign has exceeded 35MM impressions and has sold over 230,000 units to date. While the program is still underway, units sold have increased by 168%.
Clients: FAGE, Sabra, Blue Diamond, Walmart
Goal: Recreate the farmers market experience for Walmart shoppers in-store with great new finds and recipe ideas.
Overview: “Summer Market Finds” – Create a new experience for Walmart shoppers by blending seasonal fresh produce with better-for-you CPG brands to create new ways to start eating healthier. Program was supported via social influencer content, digital banner ads, in-store signage, in-store demos with a recipe booklet, and a microsite.
Results: +53MMimpressions and +35K engagements generated from social influencers and targeted digital media and +135% average lift between participating brands
Client: Australian Gold, Nair
Goal: Drive incremental sales velocity for Australian Gold and Nair in mid tier store set.
Overview: Formed a partnership between AG and Nair to “Prepare and Protect” Walmart shoppers by including IRC’s on both products and an Australian Gold sample foil pack on Nair product.
Results: Post promotion results showed 19% growth at promoted stores vs. at non-promoted stores.
Client: EPIQ™ & GNC
Goal: Launch the new EPIQ™ line of supplements exclusively at GNC. Drive awareness and earned media impressions for the brand.
Overview: EPIQ™ and GNC donated new gym equipment and EPIQ™ products to a New York City fire station that was devastated by flooding during Hurricane Sandy.
Results: +82.5MM media impressions and national exposure via TV, Prints, and Internet news outlets, blogs, and social media.
Goal: Support the launch of Hydroxycut’s new Lean Protein Bars and Shakes at Walmart.
Overview: Hydroxycut Brand Ambassadors, Sean Lowe and Catherine Giudici from ABC’s The Bachelor, made a public appearance at a Walmart store in Tampa, Florida.
Results: +300 Walmart shoppers engaged in the store event. Handed out +800 samples, Earned media in the form of local TV, Print, Radio, and Social.
Client: Lucky Leaf
Goal: Increase awareness of Lucky Leaf Pie Filling and to drive Easter sales for their regional brand at Walmart stores.
Overview: Built and managed a digital marketing program on Walmart.com using Lucky Leaf banner ads and brand page offering Walmart shoppers recipes, reviews, and a $1 off two coupon.
Results: Reached 5.1MM Walmart.com shoppers. Engaged 72,000 Walmart shoppers on Pinterest. Average time spent on brand page: 4 minutes.
Client: Sheets Energy
Goal: Execute a national launch program for Sheets© at Walmart.
Overview: Encourage Walmart customers to “Like” their local Walmart Facebook page. The store with the most new “Likes” wins a visit from Pitbull, Mr. World Wide. The winning store was in Kodiak, Alaska and the entire town came for Pitbull’s visit.
Results: +81.9MM social media impressions. +940MM media impressions generated. Featured on National morning shows, including TODAY and Good Morning America.
Client: Six Star
Goal: Integrate specialized Six Star branded content into Walmart-WebMD joint programming.
Overview: Six Star ambassador, NBA star Russell Westbrook of the Oklahoma City Thunder, was featured in a cover story and exclusive interview in March/April version of the Walmart-WebMD magazine.
Results: Generated 3.4MM in-magazine impressions in both English and Spanish. Additional 40MM impressions via online, social media, and Walmart email blast inclusion.
Goal: Generate awareness and sales of Jarritos in strategic Walmart markets by partnering with FIFA to execute omnichannel soccer themed events.
Overview: Leverage program to gain incremental displays and special promotions at Walmart via local and regional activations, focused on high-traited Hispanic stores
Results: 62K Program Booklets handed out, +2800 Text to Win Entries, +188K Samples Handed out, 6.5 MM Impressions from Media Campaign and 7.8% Sales Lift compared to 2015
Client: Victoria Fine Foods
Goal: Victoria Fine Foods premium pasta sauce engaged consumers by debuting the first ever “Victoria Tomato Toss” to create trial and generate awareness of its expansion into the Carolinas
Overview: Participate in large-scale festivals and sporting events with strong brand presence to deliver Victoria’s brand message and generate earned media value
Results: +10MM Overall Program Reach, +270K Social Media Campaign Reach, and +20K Samples Provided across 4 activations.