Client: Australian Gold, Nair
Goal: Drive incremental sales velocity for Australian Gold and Nair in mid tier store set.
Overview: Formed a partnerships between AG and Nair to “Prepare and Protect” Walmart shoppers by including IRC’s on both products and an Australian Gold sample foil pack on Nair product.
Results: Promo store indicated measureable sales lift through out campaign duration and post period.
Client: EPIQ™ & GNC
Goal: Launch the new EPIQ™ line of supplements exclusively at GNC. Drive awareness and earned media impressions for the brand.
Overview: EPIQ™ and GNC donated new gym equipment and EPIQ™ products to a New York City fire station that was devastated by flooding during Hurricane Sandy.
Results: +82.5MM media impressions and national exposure via TV, Prints, and Internet news outlets, blogs, and social media.
Goal: Support the launch of Hydroxycut’s new Lean Protein Bars and Shakes at Walmart.
Overview: Hydroxycut Brand Ambassadors, Sean Lowe and Catherine Giudici from ABC’s The Bachelor, made a public appearance at a Walmart store in Tampa, Florida.
Results: +300 Walmart shoppers engaged in the store event. Handed out +800 samples, Earned media in the form of local TV, Print, Radio, and Social.
Client: Advance Food Products
Goal: Launch of AFP’s new line of coffee inspired pudding snacks, Café Breaks. Drive awareness for the new brand using in-store POS displays and product website.
Overview: Cafe Breaks product branding established through strong use of imagery targeting the female 25 – 45 demographic. This was then supported online and in-store to introduce the new brand.
Results: FUEL is currently executing an omni-channel marketing plan across multiple retailers. The campaign results are currently pending and will be be provided once it is completed.
Goal: Develop and execute a holiday focused launch program for Sbyke exclusively at Walmart.
Overview: Deployed critical shopper marketing tactics including Walmart social media, on-shelf video, product demos, digital/mobile ads, and in-store TV. Messaging emphasized the A20s unique features and its affordable price.
Results: Sales grew by 700% after the FUEL marketing programs launched.
Client: Lucky Leaf
Goal: Increase awareness of Lucky Leaf Pie Filling and to drive Easter sales for their regional brand at Walmart stores.
Overview: Built and managed a digital marketing program on Walmart.com using Lucky Leaf banner ads and brand page offering Walmart shoppers recipes, reviews, and a $1 off two coupon.
Results: Reached 5.1MM Walmart.com shoppers. Engaged 72,000 Walmart shoppers on Pinterest. Average time spent on brand page: 4 minutes.
Goal: Generate EPIQ™ brand awareness and sales in the LA market, in support of the product launch at GNC.
Drive awareness and earned media impressions for the brand.
Overview: An EPIQ™ branded double-decker bus traveled the busy streets of LA for two months followed by two special activation days. 1 – Product sampling and consumer engagement at GNC stores. 2 – A takeover of Muscle Beach by EPIQ™ brand ambassadors for a full day of engagement.
Results: +2.5MM impressions. Generated product testimonials, photos, and video content. +10% increase in social media.
Client: Sheets Energy
Goal: Execute a national launch program for Sheets© at Walmart.
Overview: Encourage Walmart customers to “Like” their local Walmart Facebook page. The store with the most new “Likes” wins a visit from Pitbull, Mr. World Wide. The winning store was in Kodiak, Alaska and the entire town came for Pitbull’s visit.
Results: +81.9MM social media impressions. +940MM media impressions generated. Featured on National morning shows, including TODAY and Good Morning America.
Goal: Inform the public about Subway’s catering capabilities and increase Subway catering orders in South Florida.
Overview: Encourage the corporate community to consider Subway for all their catering needs. Subway Brand Ambassadors drove a Subway van to business parks to engage the target, hand out cookies, sandwiches, menus & more.
Results: Reached +5,400 unique businesses. Handed out +7,000 catering menus. Distributed 5,000 coupons. Earned +1.2MM Impressions.
Client: Six Star
Goal: Integrate specialized Six Star branded content into Walmart-WebMD joint programming.
Overview: Six Star ambassador, NBA star Russell Westbrook of the Oklahoma City Thunder, was featured in a cover story and exclusive interview in March/April version of the Walmart-WebMD magazine.
Results: Generated 3.4MM in-magazine impressions in both English and Spanish. Additional 40MM impressions via online, social media, and Walmart email blast inclusion.
Goal: Generate awareness and sales of Jarritos in strategic Walmart markets by partnering with FIFA to execute omnichannel soccer themed events.
Overview: Leverage program to gain incremental displays and special promotions at Walmart via local and regional activations, focused on high-traited Hispanic stores
Results: 62K Program Booklets handed out, +2800 Text to Win Entries, +188K Samples Handed out, 6.5 MM Impressions from Media Campaign and 7.8% Sales Lift compared to 2015
Client: Victoria Fine Foods
Goal: Victoria Fine Foods premium pasta sauce engaged consumers by debuting the first ever “Victoria Tomato Toss” to create trial and generate awareness of its expansion into the Carolinas
Overview: Participate in large-scale festivals and sporting events with strong brand presence to deliver Victoria’s brand message and generate earned media value
Results: +10MM Overall Program Reach, +270K Social Media Campaign Reach, and +20K Samples Provided across 4 activations.