goal

• Create immediate in-store awareness and support of SCJ’s babyganics line of baby washes, lotion, insect repellant and sunscreen products available at Walmart across select in-store and proximity consumer shopping touchpoints.
• Drive consumer engagement and transactions within the first 90 days of launch
• Consider longer acting tactics to support the relaunch beyond the first quarter

The Big IdeA

Babyganics is relaunching in the baby set at Walmart in July 2023. The relaunch will consist of five skus across ~3,200 Walmart stores. The key to success is to ensure moms who shop at Walmart find and purchase the Babyganics line of available products in store within the first 90 days of the relaunch.