GO NUTS
FOR TOTS

RETAILTAINMENT WITH REAL RESULTS

GO NUTS
FOR TOTS

RETAILTAINMENT WITH
REAL RESULTS

goal

Wonderful Pistachios® and Walmart give shoppers the opportunity to donate this holiday season while driving awareness and sales

The Big Idea

During the promotional period, each unit of Wonderful Pistachios® sold at Walmart will equate to a $0.10  donation to the Toys for Tots Foundation®

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RESULTS

  • 36.8MM Program impressions
  • 97.3% of digital users interacted with WMT OGP
  • 628,633 total Units Moved
  • $62,863.30 was Donated to Toys for Tots

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ONE OF OUR PROGRAMS?

Our Strategic Planning, Retail Activation, Retailtainment, and Partnerships services are at your disposal with year-round programs available. Let FUEL create a tailored program to build your business.