RESOLUTIONS
MADE EASY

RETAILTAINMENT WITH REAL RESULTS

RESOLUTIONS
MADE EASY

RETAILTAINMENT WITH
REAL RESULTS

2019 CAMPAIGN

goal

Provide a holistic solution combining better-for-you brands at Walmart to engage, educate, and convert Walmart shoppers with solutions to better health

Key Insights

  • 43% of Americans say they plan to lose weight by making healthier food choices, but 76% said they did not follow a weight loss or diet program in the prior year
  • 28% of new year’s resolutions are broken in the first week

The Big Idea

Resolutions Made EasyTM – Help Walmart shoppers get back on track with better nutrition, activity and supplements. Supported via digital and social media, in-store experiences and post-purchase engagement.

RESULTS

  • TBD – Program is in progress

TAKE PART IN A FUEL PROGRAM

Brand customized or pre-built, omni-channel programs that support seasonal/thematic events across the year.

2018 CAMPAIGN

goal

Provide a holistic solution combining better-for-you brands at Walmart to engage, educate, and convert Walmart shoppers with solutions to better health

Key Insights

  • 43% of Americans say they plan to lose weight by making healthier food choices, but 76% said they did not follow a weight loss or diet program in the prior year
  • 28% of new year’s resolutions are broken in the first week

The Big Idea

Resolutions Made EasyTM – Help Walmart shoppers get back on track with better nutrition, activity and supplements. Supported via digital and social media, in-store experiences and post-purchase engagement.

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RESULTS

  • 85MM+ impressions delivered via in-store and digital elements
  • Average of 333% Lift On Event Day & 46% Sustained Lift between participating brands

WANT TO PARTICIPATE IN
ONE OF OUR PROGRAMS?

Our Strategic Planning, Retail Activation, Retailtainment, and Partnerships services are at your disposal with year-round programs available. Let FUEL create a tailored program to build your business.