NAIR & AUSTRALIAN
GOLD PARTNERSHIP
RETAILTAINMENT WITH REAL RESULTS
NAIR & AUSTRALIAN
GOLD PARTNERSHIP
RETAILTAINMENT WITH
REAL RESULTS
goal
Create a partnership that provided a perfect summer solution for female shoppers getting ready for summer.
Client Objectives
- Drive incremental lift during key seasonal time
- Build incremental consumer trial
- Gain key learning
Retailer Objectives
- Deliver exclusive savings to shoppers
- Become summer destination for female shoppers
The Big Idea
“Prepare and Protect” – Australian Gold and Nair partnered to deliver a one stop solution with a free samples and exclusive savings offers with every purchase of Nair at Walmart
RESULTS
Post-promotion results showed a 19% growth at promoted stores vs. at non-promoted stores.
WANT TO PARTICIPATE IN
ONE OF OUR PROGRAMS?
Our Strategic Planning, Retail Activation, Retailtainment, and Partnerships services are at your disposal with year-round programs available. Let FUEL create a tailored program to build your business.