SO LONG,
SPAGHETTI
GREEN GIANT SWAP-INS
SO LONG,
SPAGHETTI
GREEN GIANT SWAP-INS
goal
Generate awareness and trial of new product innovations within the frozen vegetable set at Walmart
Key Insights
- New products – Veggie Spirals – contain 100% veggies
- Gluten Free & No sauce/seasoning needed
- 65-90% fewer calories than pasta
The Big Idea
So Long, Spaghetti – Launch Green Giant at Walmart using a variety of Walmart-specific tactics to engage shoppers, both in-store and out-of-store, to drive trial and transactions
RESULTS
- 74,700 unique pieces of content created
- 150,000,000 total brand impressions
- 353,000,000 total brand engagements
- 60,000 incremental transactions
- Brand sales data is proprietary and cannot be shared
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