BACK TO
SCHOOL

RETAILTAINMENT WITH REAL RESULTS

BACK TO
SCHOOL

RETAILTAINMENT WITH
REAL RESULTS

goal

Deliver convenient solutions to win the back-to-school season with moms at Walmart

KEY INSIGHTS

  • Back to School is the 2nd highest consumer shopping occasion
  • The average household spends $875 during the BTS season
  • During the BTS season, shoppers will typically make of 2-3 store trips

The Big Idea

“Scholarship Sweepstakes” – Save mom time and make any back-to-school challenge easy to overcome with great snacks for the kids, and also give her an opportunity for huge savings ($50,000) in the future.

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RESULTS

  • 22MM+ Digital Impressions, 565K microsite page views
  • Average of 352% demo day lift and 20% Sustained Lift 4 weeks post event

WANT TO PARTICIPATE IN
ONE OF OUR PROGRAMS?

Our Strategic Planning, Retail Activation, Retailtainment, and Partnerships services are at your disposal with year-round programs available. Let FUEL create a tailored program to build your business.