goal

Recreate the farmers market experience for Walmart shoppers in-store with great new finds and recipe ideas.

Client Objectives

• Drive awareness of better-for-you product offerings
• Engage consumers pre-shop with new, “fresh” recipe ideas
• Drive trial in-store and engagement post-purchase

Retailer Objectives

• Promote “fresh” message with existing shoppers
• Drive traffic and basket size in produce department
• Create excitement in-store leveraging CPG brands

The Big Idea

“Summer Market Finds” – Create a new experience for Walmart shoppers by blending seasonal fresh produce with better-for-you CPG brands to create new ways to start eating healthier