UNCAP THE
JACKPOT!
NATIONAL SWEEPSTAKES PROGRAM
UNCAP THE
JACKPOT!
NATIONAL SWEEPSTAKES
PROGRAM
goal
Drive incremental merchandise at retail to support a national sweepstakes program
Key Insights
- 60,000 points of distribution across the US
- 30.4MM bottles sold monthly at retail
- Over 30 eligible SKUs
The Big Idea
Everyone Wins! – Generate awareness of the Novamex family of products by printing codes under 300 Million caps, and allowing consumers to enter a sweeps where everyone was a winner!
RESULTS
- 300% sales lift in units year over year
- 840,730 total gameplays
- $300,000 cash awarded to consumers
- ~10,000 incremental pallets placed
WANT TO PARTICIPATE IN
ONE OF OUR PROGRAMS?
Our Strategic Planning, Retail Activation, Retailtainment, and Partnerships services are at your disposal with year-round programs available. Let FUEL create a tailored program to build your business.