goal

Make Walmart the #1 destination for all the brands that shoppers need throughout the season – from stocking up to feeling better fast.

Key Insights

• 85% of adults report having one or more colds within the last year
• 80% of adults who experienced a cough, sore throat or flu used a traditional OTC remedy in the past year
• Estimated loss of $13B in productivity per year from recent flu seasons (based on CDC and Google Flu Trends data)

The Big Idea

“Support Your Health” – Find everything you need to boost your immune system, alleviate your cold symptoms, and Support Your Health at Walmart this winter season!