SAVE YOUR WAY TO
THE LATIN GRAMMY’S

HISPANIC HERITAGE SAVINGS

SAVE YOUR WAY
TO THE LATIN
GRAMMY’S

HISPANIC HERITAGE SAVINGS

goal

Develop a cross-category partnership to deliver value to consumers and encourage repeat purchases

Key Insights

  • Latinos have amassed buying power of nearly $2 trillion
  • Hispanics daily time spent using mobile (3 hours) is more than an hour higher than that of non-hispanics

The Big Idea

Hispanic Heritage Savings – Consumers had an opportunity to win a trip to the Latin Grammy’s, while saving on joint purchases of Cacique and Novamex during Hispanic Heritage Month

RESULTS

  • Secured incremental displays across 4 major retailers
  • 6,025,361 total brand impressions
  • 85,558 total brand engagements
  • 48,921 verified incremental transactions
  • Brand sales data is proprietary and cannot be shared

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