KELLEY O’DAY

Kelley Joined FUEL Partnerships in May 2020 and brings more than 24 years of  in-store marketing experience.

She began her career at Actmedia, where she became well versed in the power of in-store programming. She then expanded her knowledge at News America Marketing, The Sunflower Group, and most recently at Havas; by leading new product launches and line extensions, utilizing a variety of in-store tactics, media, experiential programs, and lifestyle/life stage influencer networks.

Kelley has vast insight in the consumer “Path to Purchase” journey and has worked in all classes of retail trade, to drive the national launches of  Listerine Mouthwash tabs and Pepsi Blue.

She was born in the great state of Nevada, but has lived most of her life in CT, the mecca of Promotional agencies, and CPG’s.  Kelley is a graduate from Southern Connecticut State University.