UPGRADE
YOUR SUMMER
RETAILTAINMENT WITH REAL RESULTS
UPGRADE YOUR
SUMMER
RETAILTAINMENT WITH
REAL RESULTS
goal
Ensure that Walmart is the convenient destination for all of your Summer Entertaining needs.
Key Insights
- Over 147 million people have grilled or cooked outdoors in the last year
- Grocery retail traffic increases by 73% over Memorial Day weekend
- 25% of grillers host 5 or more BBQs during the summer months
The Big Idea
Upgrade Your SummerTM – Bring together great brands to provide fun, new and easy-to-fix recipes and great ideas exclusively from Walmart so that you can Upgrade Your Summer entertaining!
2023 RESULTS
- 19.5M+ Impressions, 6M+ Digital Impressions
- 223K Microsite Page Views
- 103K entries into the Win a Backyard Makeover Sweepstakes
WANT TO PARTICIPATE IN
ONE OF OUR PROGRAMS?
Our Strategic Planning, Retail Activation, Retailtainment, and Partnerships services are at your disposal with year-round programs available. Let FUEL create a tailored program to build your business.