UPGRADE
YOUR SUMMER

RETAILTAINMENT WITH REAL RESULTS

UPGRADE YOUR
SUMMER

RETAILTAINMENT WITH
REAL RESULTS

goal

Ensure that Walmart is the convenient destination for all of your Summer Entertaining needs.

Key Insights

  • Over 147 million people have grilled or cooked outdoors in the last year
  • Grocery retail traffic increases by 73% over Memorial Day weekend
  • 25% of grillers host 5 or more BBQs during the summer months

The Big Idea

Upgrade Your SummerTM – Bring together great brands to provide fun, new and easy-to-fix recipes and great ideas exclusively from Walmart so that you can Upgrade Your Summer entertaining!

Swipe or Click

RESULTS

  • 62MM Impressions
  • 46K Engagements & 850K Sweeps Entries
  • Average of 159% lift in event day dollar sales
  • Post program brand lift was between 5% – 15%

WANT TO PARTICIPATE IN
ONE OF OUR PROGRAMS?

Our Strategic Planning, Retail Activation, Retailtainment, and Partnerships services are at your disposal with year-round programs available. Let FUEL create a tailored program to build your business.