SAVE YOUR WAY TO
THE LATIN GRAMMY’S

HISPANIC HERITAGE SAVINGS

SAVE YOUR WAY
TO THE LATIN
GRAMMY’S

HISPANIC HERITAGE SAVINGS

goal

Develop a cross-category partnership to deliver value to consumers and encourage repeat purchases

Key Insights

  • Latinos have amassed buying power of nearly $2 trillion
  • Hispanics daily time spent using mobile (3 hours) is more than an hour higher than that of non-hispanics

The Big Idea

Hispanic Heritage Savings – Consumers had an opportunity to win a trip to the Latin Grammy’s, while saving on joint purchases of Cacique and Novamex during Hispanic Heritage Month

Swipe or Click

RESULTS

  • Secured incremental displays across 4 major retailers
  • 6,025,361 total brand impressions
  • 85,558 total brand engagements
  • 48,921 verified incremental transactions
  • Brand sales data is proprietary and cannot be shared

WANT TO PARTICIPATE IN
ONE OF OUR PROGRAMS?

Our Strategic Planning, Retail Activation, Retailtainment, and Partnerships services are at your disposal with year-round programs available. Let FUEL create a tailored program to build your business.