NUT-THINS 2 WIN
AN INTERACTIVE SCAVENGER HUNT
Create a fun and highly interactive “Scavenger Hunt” to create engagement in-store and improve findability of Nut-Thins.
- Consumers were having trouble finding Nut-Thins in-store since they are not always found in the cracker aisle
The Big Idea
Scavenger Hunt! – To increase in-store visibility, FUEL launched an in-store selfie contest, where consumers had the chance to win big by uploading a photo of themselves with Nut-Thins products
Swipe or Click
- Drove in-store purchases and engagements through a unique selfie contest
- 72.3MM total brand impressions
- 30,036 clicks
- Nearly 9,000 verified purchases
- Brand sales data is proprietary and cannot be shared
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