BACK TO
SCHOOL

RETAILTAINMENT WITH REAL RESULTS

BACK TO
SCHOOL

RETAILTAINMENT WITH
REAL RESULTS

goal

Deliver convenient solutions to win the back-to-school season with moms at Walmart

KEY INSIGHTS

  • Back to School is the 2nd highest consumer shopping occasion
  • The average household spends $875 during the BTS season
  • During the BTS season, shoppers will typically make of 2-3 store trips

The Big Idea

“Scholarship Sweepstakes” – Save mom time and make any back-to-school challenge easy to overcome with great snacks for the kids, and also give her an opportunity for huge savings ($50,000) in the future.

2023 RESULTS

  • 4MM+ Digital Impressions, 306K microsite page views
  • 211K Win a Backyard Makeover Sweepstake Entries
  • Placed in-store communication in 1K+ stores

WANT TO PARTICIPATE IN
ONE OF OUR PROGRAMS?

Our Strategic Planning, Retail Activation, Retailtainment, and Partnerships services are at your disposal with year-round programs available. Let FUEL create a tailored program to build your business.