President and CEO
The spark behind FUEL Partnerships is President and CEO, Erik D. Rosenstrauch. Erik is a proven industry leader with more than two decades of experience in consumer products and retail marketing. Erik’s road to retail marketing began at an early age in Harrisburg, PA. He learned the consumer buying process at the regional chain of clothing stores his family operated. It was on the sales floor that Erik developed his passion for shopping behaviors and became inspired to understand how brands engage with customers.
After earning a BS in Marketing at Penn State and an MBA from the University of Maryland, Erik gained diverse experience by working for one of the world’s premier consumer products companies, PepsiCo/Frito-Lay. Erik succeeded by turning ideas into a reality in the salty snack category and leading the creation and execution of campaigns for Ruffles and Tostitos. During his tenure on these brands, his team’s exceptional program results were recognized by winning various marketing awards including; a Gold Reggie, Effie and PRO.
Erik’s expertise is evident from his successful history working with the top tier brands and clients: Subway, Six Star, Hydroxycut, MuscleTech, Craftsman, Die Hard, Lucky Leaf, Sheets, Luster and Black & Decker. FUEL Partnerships thrives due to Erik’s ability to create Retail programs that leverage partnerships, sponsorships and promotions to drive consumer engagement and sales. His passion and proficiency for winning at retail has come to life with top-selling retailers including: Walmart, Target, Walgreens, GNC, CVS, Sam’s Club, Costco, Dollar General, 7-Eleven, Circle K and Publix.
Erik effectively creates shopper marketing programs designed to drive consumer awareness and motivate today’s consumer to transact. During program execution, he often works with high-profile sports, Athletes, and celebrities. Some of his prior projects included partnerships with Lebron James, Serena Williams, Pitbull, Sean Lowe, Russell Westbrook, Rob Gronkowski, the NFL, NASCAR, NCAA and many others.