INSIGHTS
INTO ACTION

FUEL understands how shoppers behave and
creates actionable strategies to activate and win.

INSIGHTS INTO
ACTION

FUEL understands how
shoppers behave and creates
actionable strategies to
activate and win.

FUEL’S METHOD
TO WIN AT “METAIL”

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FUEL’s objective is to develop a customer life cycle that ensures marketing funds spent today will generate revenue now AND into the future

Short-term method: Omni-Channel Marketing Programs

Long-term goal: Create Relationships with Consumers

FUEL’S PROGRAM
DEVELOPMENT PROCESS

FUEL always starts with the right customized BIG IDEA to support our clients’ goals and objectives.

Then we determine what promotions will engage shoppers and ultimately what are the right tactics to execute.

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TAKE PART IN A FUEL PROGRAM

Brand customized or pre-built, omni-channel programs that support seasonal/thematic events across the year.

TAKE PART IN A FUEL PROGRAM

Brand customized or pre-built, omni-channel programs that support seasonal/thematic events across the year.

FUEL BALANCES MULTIPLE
OBJECTIVES TO ENSURE SUCCESS

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FUEL creates programs that ensure all three constituents will succeed; the brand, the shopper, AND the retailer. Successful Retail Marketing requires a symbiotic relationship between the three partners.

FUEL’S TACTIC AGNOSTIC®
OMNI-CHANNEL APPROACH

FUEL is a Tactic Agnostic® agency – we deploy only the specific tactics that will effectively and efficiently deliver against the strategic objectives for our clients.

STRATEGIC PROGRAMS

Retailtainment Program
Joint Marketing Program
Brand Partnerships
CSR Events

DIGITAL

Influencer Blogs
Retailer website
Digital Coupons & Rebates
Targeted Email
Digital Targeting
Social Media Advertising
Retailer Specific Search

IN-STORE

Sampling & Demos
In-Store TV
POS Displays
Shelf Communication
Couponing
Cross-Category Merchandising
Retailtainment
Merchandising Services

OUT-OF-STORE

Couponing
Vendor Tagged Advertising
Direct Mail
Retailer Specific Magazines and Digital Programs

WANT TO PARTICIPATE IN
ONE OF OUR PROGRAMS?

Our Strategic Planning, Retail Activation, Retailtainment, and Partnerships services are at your disposal with year-round programs available. Let FUEL create a tailored program to build your business.