UNCAP THE
JACKPOT!

NATIONAL SWEEPSTAKES PROGRAM

UNCAP THE
JACKPOT!

NATIONAL SWEEPSTAKES
PROGRAM

goal

Drive incremental merchandise at retail to support a national sweepstakes program

Key Insights

  • 60,000 points of distribution across the US
  • 30.4MM bottles sold monthly at retail
  • Over 30 eligible SKUs

The Big Idea

Everyone Wins! – Generate awareness of the Novamex family of products by printing codes under 300 Million caps, and allowing consumers to enter a sweeps where everyone was a winner!

RESULTS

  • 300% sales lift in units year over year
  • 840,730 total gameplays
  • $300,000 cash awarded to consumers
  • ~10,000 incremental pallets placed

WANT TO PARTICIPATE IN
ONE OF OUR PROGRAMS?

Our Strategic Planning, Retail Activation, Retailtainment, and Partnerships services are at your disposal with year-round programs available. Let FUEL create a tailored program to build your business.