NUT-THINS 2 WIN

AN INTERACTIVE SCAVENGER HUNT

NUT-THINS
2 WIN

AN INTERACTIVE
SCAVENGER HUNT

goal

Create a fun and highly interactive “Scavenger Hunt” to create engagement in-store and improve findability of Nut-Thins.

Key Insights

  • Consumers were having trouble finding Nut-Thins in-store since they are not always found in the cracker aisle

The Big Idea

Scavenger Hunt! – To increase in-store visibility, FUEL launched an in-store selfie contest, where consumers had the chance to win big by uploading a photo of themselves with Nut-Thins products

RESULTS

  • Drove in-store purchases and engagements through a unique selfie contest
  • 72.3MM total brand impressions
  • 30,036 clicks
  • Nearly 9,000 verified purchases
  • Brand sales data is proprietary and cannot be shared

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ONE OF OUR PROGRAMS?

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