SO LONG,
SPAGHETTI

GREEN GIANT SWAP-INS

SO LONG,
SPAGHETTI

GREEN GIANT SWAP-INS

goal

Generate awareness and trial of new product innovations within the frozen vegetable set at Walmart

Key Insights

  • New products – Veggie Spirals – contain 100% veggies
  • Gluten Free & No sauce/seasoning needed
  • 65-90% fewer calories than pasta

The Big Idea

So Long, Spaghetti – Launch Green Giant at Walmart using a variety of Walmart-specific tactics to engage shoppers, both in-store and out-of-store, to drive trial and transactions

RESULTS

  • 74,700 unique pieces of content created
  • 150,000,000 total brand impressions
  • 353,000,000 total brand engagements
  • 60,000 incremental transactions
  • Brand sales data is proprietary and cannot be shared

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