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Australian Gold
Australian Gold

Client: Australian Gold, Nair

Goal: Drive incremental sales velocity for Australian Gold and Nair in mid tier store set.

Overview: Formed a partnerships between AG and Nair to “Prepare and Protect” Walmart shoppers by including IRC’s on both products and an Australian Gold sample foil pack on Nair product.

Results: Promo store indicated measureable sales lift through out campaign duration and post period.

Australian Gold and Nair Team Up
Epiq
Australian Gold

Client: EPIQ™ & GNC

Goal: Launch the new EPIQ™ line of supplements exclusively at GNC. Drive awareness and earned media impressions for the brand.

Overview: EPIQ™ and GNC donated new gym equipment and EPIQ™ products to a New York City fire station that was devastated by flooding during Hurricane Sandy.

Results: +82.5MM media impressions and national exposure via TV, Prints, and Internet news outlets, blogs, and social media.

HydroxyCut
Australian Gold

Client: Hydroxycut

Goal: Support the launch of Hydroxycut’s new Lean Protein Bars and Shakes at Walmart.

Overview: Hydroxycut Brand Ambassadors, Sean Lowe and Catherine Giudici from ABC’s The Bachelor, made a public appearance at a Walmart store in Tampa, Florida.

Results: +300 Walmart shoppers engaged in the store event. Handed out +800 samples, Earned media in the form of local TV, Print, Radio, and Social.

CafeBreaks
Australian Gold

Client: Advance Food Products

Goal: Launch of AFP’s new line of coffee inspired pudding snacks, Café Breaks. Drive awareness for the new brand using in-store POS displays and product website.

Overview: Cafe Breaks product branding established through strong use of imagery targeting the female 25 – 45 demographic. This was then supported online and in-store to introduce the new brand.

Results: FUEL is currently executing an omni-channel marketing plan across multiple retailers. The campaign results are currently pending and will be be provided once it is completed.

CafeBreaks.com





Sbyke
Australian Gold

Client: Sbyke

Goal: Develop and execute a holiday focused launch program for Sbyke exclusively at Walmart.

Overview: Deployed critical shopper marketing tactics including Walmart social media, on-shelf video, product demos, digital/mobile ads, and in-store TV. Messaging emphasized the A20s unique features and its affordable price.

Results: Sales grew by 700% after the FUEL marketing programs launched.

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